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What is a Landing Page?

Any web page that a customer can land on is a landing page, but in the context of marketing, it's typically a separate page from your homepage or any other page that has a narrow focus. Any promises you've made in your content are followed up on with a landing page. In essence, it's the next phase before a visitor converts to a client. Your landing page enables you to exchange contact information for trade, unique offers, pieces of information, or transactions.

Landing pages can be lead generation-based, click-through pages that direct users to other pages, like your e-commerce site. In exchange for the submission of contact information, lead-generating landing sites frequently offer things like an eBook, free trial, contest entry, or webinar registration.

A successful landing page will accomplish its goal by persuading potential consumers that it is worthwhile to trade their personal information for whatever it is you are offering. A potential buyer is more likely to find landing pages if they can access them through a general search or your corporate website.

How effective are landing pages?

Interesting facts were revealed by a survey on landing page effectiveness. Despite only producing 10.5 percent conversions, 68.2 percent of landing pages had more than five call-to-action links. Conversely, landing pages with just one call to action had conversion rates of 13.5%.

Conversion rates for landing pages with positive customer reviews, images, and social media posts are 12.5% compared to 11.4 % for sites without social proof, providing more evidence of the importance of social proof on landing pages. Compared to mobile responsive landing pages, desktop-only landing page conversion rates were 10.7% and 11.7 percent, respectively.

When Do You Need a Landing Page?

In some cases, a landing page is the best option for generating leads or driving sales. It could be when you employ PPC advertising, a lead magnet, to focus attention, to attract different types of customers, or to make testing simpler.

- PPC advertising: - Because Google evaluates the quality of pay-per-click (PPC) advertising in part based on the relevance of the linked page, landing pages specifically dedicated to a given advertisement show up better in search results. A new product whose exclusivity generates momentum for sales might be highlighted on a special landing page with PPC advertising. Customers looking for a certain price may be drawn by it.

A unique landing page will entice clients who are specifically interested in that event, even while an event promotion should be included on your brand's website, where it will be found by existing customers.

- Lead magnet: - Any type of useful content that is gated by a form and accessible only after submitting the form is referred to as a lead magnet. They become a lead even if they merely give their name and email. Create a landing page just for the lead magnet with an emphasis on the content, the form, and the keywords. An expert panel webinar, an EBook, a free sample, or a limited-service offering are examples of content offers (lead magnets). Make a manual or checklist to assist customers in finishing a task.

- Focus attention. Visitors are drawn to the material on a landing page. Either they respond to the call to action or they go back to the search results.

- Attract different types of customers: - Different categories of customers might be attracted using customized landing pages. Its influence on the intended client group will be determined by the content, page design, advertising, and offer it contains. The goal of landing pages can be to attract customers from a certain area, demographic, or those who are considering price and quality.

- Easier testing: - A landing page is a single page with a single objective, making testing simpler. The page can be tested frequently to make it engaging and user-friendly with the correct tools. The following elements need to be tested: copy, voice, media, or keywords. In general, higher conversion rates result from personalizing content with information about leads.

Benefits of landing pages

1. Landing Pages Directly Support Your Business Goals

One of the main benefits of landing pages is that they directly support your business goals such as reaching a new niche market, promoting a new product, getting new customers, or closing more sales. Landing pages benefit your business because they can be catered to the specific audience or goal you are targeting, and allow you to measure success in relation to that goal.

Designed around specific actions that can be tailored to meet your business goals, landing pages can encourage people to take action such as sign up for your mailing list, provide contact information, subscribe to a newsletter, make a purchase, or request a consultation.

2. Landing Pages Increase Conversions

A landing page sets up a clear action for users to take and makes it as easy as possible for them to take that action. This is known as your call to action. As a result, you will see more of that action being taken (also known as conversion). Landing pages benefit your business because more conversions typically lead to more customers and more money for your business.

3. Landing Pages Generate Data and Insights

When you link a landing page to a specific campaign, piece of content, action, or source, you can see which channels are bringing in the most leads, which topics and offerings are of most interest, or which campaigns are the highest performing. Tracking user behavior is one of the best practices for landing pages that can produce valuable insights. These types of insights can help you refine your knowledge of your target audience and your campaign strategies, and improve your effectiveness overall.

4. Landing Pages Improve Paid Search Campaigns

A landing page specifically created for an advertising campaign will bring interested people to one web page. On this page they will find information only about what they’re interested in, increasing the likelihood that they will call your business or fill out a form, and become a new lead. Since this is exactly what the person is looking for in their search, and the landing page further facilitates the ultimate goal of the user, they are more likely to click on that link and follow through with all of the steps.

5. Landing Pages Can Grow Your Email List

Landing pages are commonly used for lead generation, meaning that a business gets telephone calls or form submissions from interested people who then turn into potential leads. As such, a landing page may contain or link to a form that asks for a user’s information, such as name, email address, phone number, or company. If you use a form on your landing page that asks for email, your landing page can then benefit your business by growing your email list.

Conclusion:

Landing pages are a core component of online marketing. Whether you’re trying to gather email addresses, host webinars to gain leads or want to sell more products, you need to get familiar with landing pages.

Here’s the thing most people don’t realize—landing pages can be really simple to create. Don’t spend hours debating which heading to use. Instead, create two versions of your landing page and let your A/B test run.

Get a winner; create a new test, rinse and repeat. Eventually, you’ll have a killer landing page.

“Every new beginning comes from some other beginning’s end.”

When Mark Zuckerberg concluded the Facebook Connect 2021 main keynote, he spoke about better dawn. Facebook’s Metaverse is a vow of a futuristic tomorrow, where the rules of reality change to assemble in a virtual world of your imagination.

What is 'Metaverse'? 

"Meta", the prefix of the term, comes from Greek and means beyond, after or across. Hence, the term metaverse can be understood as a place that is beyond the world or the universe as we know it, one that exists in the virtual realm but feels just as real.

The theory is nothing new, though. If you have seen a film like Matrix, or Real Player One, you will easily know what it requires: a virtual reality space that people can enter and access through the use of a gadget or a device. Think of a video game, say Fifa or Minecraft. The player dominates a character or the events on the screen with the help of commands and buttons. Now, what if, instead of sitting at the console and watching the game unfold on the screen, the player could be inside the game, participating not from the outside but as a character embedded in it?

The Metaverse Promise

By rebranding Facebook as Meta, Zuckerberg dealt to unlock the potential of the metaverse, a concept that holds great potential but is currently in the research and development stage.

Instead, Facebook’s Metaverse will take you on an immersive journey that will transform how you socialize, work, shop, play, and interact with the world around you.

In the Metaverse, you can be a part of the experience and not just observe it. Zuckerberg’s explanation of the Metaverse encapsulates a parallel reality where avatars are a representation of the human self.

HOW WILL IT WORK?

Facebook made its first invasion into creating a VR world with the launch in 2019 of Facebook Horizon, an invitation-only immersive environment that end users can enter by putting on an Oculus headset. In August, it rolled out Horizon Workrooms, a component where co-workers wearing VR headsets can hold meetings in a virtual room where they all appear as cartoonish 3D versions of themselves.

However, going forward, the perspective is for the metaverse to be a much more evolved space. As venture capitalist Matthew Ball wrote in a blog post, the metaverse will be “a fully functioning economy… where person and businesses will be able to develop, own, invest, sell" products. There are already gaming tokens that are monetizable and a new class of assets called NFTs (non-fungible tokens) has also come up that only exist digitally.

In an interview with The Verge, Zuckerberg said that “the metaverse isn’t just virtual reality" and would be reachable across several computing platforms like virtual and augmented reality and also on the personal computer, mobile devices and gaming consoles.

The Facebook founder said, the metaverse would be “a constant, synchronous environment where we can be together, which I think is probably going to feature some kind of a hybrid between the social platforms that we see today, but an environment where you’re embodied in it".

A metaverse can be broken down into two parts. 

- One of them deals with creating a blockchain-based metaverse, using NFTs and cryptocurrencies. Some of the examples are Decentraland and The Sandbox, which allow people to buy virtual parcels of land and frame their own environments.

- While the other one is a simple, virtual world where people can meet and greet each other. Facebook is working towards creating this version of the metaverse.

The Metaverse Offerings

• The Horizon Metaverse Experience

Facebook introduced Horizon Home as the Metaverse home base. The early vision of the Horizon Home can be accomplished with a Quest headset, which has now been rebranded from Oculus to Meta. Think of it as your virtual home where you can hang out with your friends from Arizona and Paris together. Future versions of Horizon Home will let you invite your friends and relax together, watch movies, and jump into other apps or games together.

Horizon is Facebook’s social platform aimed to create and interact with one other person in its Metaverse. Horizon Home, the new addition to Horizon, joins Horizon Worlds (currently in beta phase), Horizon Workrooms, and Horizon Venues.

In October, Facebook (now Meta) declared a $10 million Creator Fund to boost more creators and developers to come and build their dream worlds within Horizon for Facebook’s Metaverse. While Horizon Worlds lets you create your dream world in VR with state-of-the-art social world-building tools, Horizon Venues is where the “party is at,” so to speak.

Horizon Venues demonstrate entertainment and let users enjoy the dynamics of group events, the thrill of live sports, and the energy of music concerts from the comfort of their living room.

• Immersive Gaming Quests

Experts believe that gaming platforms are better suited to navigate the journey into the metaverse. This is because the gaming industry comes with a loyal user base that’s already familiar with virtual spaces, 3D environments, and fantasy worlds.

Fan favorites such as Fortnite and Roblox made their foray into the metaverse with seamless ease and Epic Games, the parent company behind Fortnite, has raised $1 billion from investors to boost their long-term plans for building their own metaverse.

All of this indicates a strong readiness among gamers to adopt Facebook’s Multiverse – and therefore, a good starting point for the company. Facebook’s Metaverse intends to tap into this booming industry by using holograms that amplify regular games like chess, even as interoperability enables you to connect and play with your friend in another city.

Meta is also developing the Rockstar Games’ cult classic Grand Theft Auto: San Andreas for Quest 2, a project destined to test Zuckerberg’s vision of the gaming metaverse.

• Fitness with VR

If you remember the opening scene from Netflix’s Falling Inn Love, you’ll be able to recall the protagonist Gabrielle Diaz riding in the quaint countryside – actually wearing a VR headset and cycling in her stationary exercise bike.

Clearly, the fitness industry is ready to tap into sophisticated tech like VR to make exercising fun, and, in many ways, the metaverse has already captured the popular imagination. As more people choose virtual environments for physical gymnasiums (particularly in the wake of the pandemic), devices like Meta Quest 2 can become your fitness equipment of choice.

Facebook’s Metaverse will include plans for fitness activities, underscored by the recent launch of the Active Pack for Quest 2. Facebook’s Metaverse Active Pack will come with new grips for touch controllers to make the experience more immersive and life-like.

Like physical grips, these will help you maintain control while sweating and an exercise-optimised facial interface will assume the role of the humble towel – all inside the Metaverse. The idea is simple: to make fitness more personalized, interactive, and creative.

What will happen to data privacy?

The timing of the job declaration has come under the spotlight and been questioned by the experts. While the company has not shared many details about data privacy and use in the metaverse, controversies caused by Facebook’s handling of user data in the past means concerns have been expressed over how it would approach the qualitatively different, and likely more personal, data that users will develop in the metaverse.

Centring its development of the metaverse in Europe, where the European Union has put in place some of the world’s strictest data privacy and processing rules as part of the General Data Protection Regulation (GDPR) could be a part of a scheme to stay in step with regulators while building the new tech.

“The EU also has a crucial role to play in shaping the new rules of the internet. European policymakers are best the way in helping to embed European values like free expression, privacy, transparency, and the rights of individuals into the day-to-day workings of the internet," the company said in the context of the plans to expand its metaverse push in Europe.

When can we expect to see it?

The Facebook founder estimates it could take five to 10 years before the key aspect of the metaverse become mainstream. But aspects of the metaverse currently exist. Ultra-fast broadband speeds, virtual reality headsets, and constant always-on online worlds are already up and running, even though they may not be reachable to all.

Is the metaverse good?

We will be in a virtual world with virtual avatars designed by people and we will connect with them. Some people might see it as a way out of their boring ordinary lives. Digital health might be at a risk. People have explicit their concerns about the same. Will it, by bringing people closer together digitally, rob them of their real life.

People will prefer the digital world that they have constructed over the gloomy real world in which they have been put by destiny.

All we can do is wait and see what the future has in store for us as nothing convincing can be stated so early in the development of the metaverse.

As a business, having a poorly designed website, or worse, not having a website, can be disturbing to customer acquisition. In fact, 88% of online consumers are less likely to return to a website after a bad experience. Therefore, you will want to prioritize your online presence to increase the chances of attracting and retaining customers.

In this blog we will discuss how much does it cost to build a website, and where should you start?

5 key factors that change the cost of developing a website

Many aspects affect the average cost of creating a website. The nature of each business is different, and so do their website needs. For case, the variables that come into play when building a website for a data analytics provider are entirely dissimilar from those involving creating a small site intended for blogging.

In the next sections, we go over some elements that can impact the cost of creating a website. It’s crucial to note that this is far from an exhaustive list. In fact, there’s a broad array of other factors particular to each business and website project.

1. Domain name

The first element that you should consider is the domain name. Purchasing a new domain name for your site will broadly cost you between $10 and $15 a year. However, it’s significant to note that the cost can change depending on several factors, including:

• Domain registrar: A registrar is an entity that helps you purchase and register your domain name. There are many registrars to select from, with each one offering different packages and features at varying price points.

• Top-level domain (TLD): A TLD indicates the extension at the end of the domain name. Established TLDs such as “.com’ and “.org” tend to cost more than ones like “.site” or “.xyz.”

• Length of commitment: Most registrars go at different prices depending on the length of the contract. A longer consignment costs you less in the long term, whereas a shorter contract is more cost-effective in the short term.

• Domain privacy: While providing personal data is required when registering a domain, you can make that data inaccessible to the public. For an additional fee, registrars offer clients privacy features that protect their identity and maintain their anonymity.

2. Website functionality

Functionality plays a key role in deciding website costs. You will charge a higher cost, the more functions you add to your site. Website functions can range from essential ones built-in to your business to optional ones geared toward improving user experience. Here are some examples:

• E-commerce functions: This encompasses all functions essential to running an e-commerce website. To get these businesses up and running, the sites must be equipped with various design features that allow customers to find and buy products. Basic online store design factors include customer portals, payment processing, multiple delivery options, and order fulfillment. While pricing points differ, the design rate of a fully custom traditional e-commerce site can easily exceed $2,000.

• Membership portals: As the name recommends, this is a gated part of the site that only registered members can approach. Installing these portals is a great way to increase content credibility, offer a streamlined user experience to website visitors, and develop a base of loyal customers. Depending on the features and type of license you’re getting, a membership portal function can run you anything from $89 to $399 per year.

• Subscription services: These functions are needed for setting up a subscription model for your site. They’re regular renewal services that offer recurring deliveries of products or curated ones that provide products depending on the needs of each customer.

• Custom programming: While a small business website doesn’t require much backend programming, other businesses might demand more complex design elements for their sites. A good example of this is web portals. These websites hold a large amount of data and provide customized access to different users. Hiring a web developer to add custom code might be essential when dealing with such complicated architectures.

3. Website maintenance

Website maintenance is essential to your business, as it ensures that your site remains functional and secure. Still, many people miscarry to accurately account for maintenance costs when mapping out their budget. Some tasks that are part of website maintenance include:

• Fixing broken links

• Patching CMS and server software issues

• Quarterly testing of each website’s forms and e-commerce functions

• Fixing security vulnerabilities

• Regularly backing up the site

These tasks are generally handled by specialized agencies or web developers, and the cost will differ based on the size and complexity of the website.

4. Size of the site

The number of website features and the complexness of a website’s architecture are not the only variables that can drive up web design costs. In many cases, the sheer size of the website can be just as big of a factor.

The cost differential between developing a large website and a small one is substantial. Creating an e-commerce website that consists of 500 pages will require a significant amount of time and effort to build, and that will be reflected in what you pay for web development services. By contrast, an elementary website that features a standard template and only a handful of pages can be built at a fraction of that cost.

The table below illustrates this difference:

5. Website hosting platform

• Web hosting needs to vary from one business to another. If your business serves strictly online, you should opt for dedicated server hosting. This will allow you to appendage a potential growth in traffic without experiencing server downtime. Moreover, you’ll have access to advanced security features that can avail you better safeguard your customers’ sensitive data.

• Shared hosting is the more commodious option if you’re not planning on using your own website for revenue-generating purposes. The affordability of these plans linked with their low maintenance requirements makes them ideal for the type of website that consists of just a few pages of content.

• Virtual private server (VPS) hosting takes up the middle ground between dedicated hosting and shared hosting. You have access to some control and customization options, but you still don’t have adequate bandwidth to handle high traffic.

3 ways to create your website and how it will affect costs

Ultimately, the cost of creating a website comes down to how you want to deal with the project: do it yourself and save money or contain the services of a professional and incur higher costs. The advantage and disadvantages of each approach are weighed below.

1. Do it yourself (DIY)

The DIY approach is the most cost-effective option for creating a website. Your costs will consist of the basic expenses needed to set up and host the site if are doing the design yourself. These let your domain name, hosting costs, an SSL certificate, a premium theme, and a drag-and-drop website builder like Squarespace, Weebly, or Wix. You can also use a more traditional content management system (CMS) like WordPress.

Keep in mind that once you take on the project, you’ll be responsible for every view of the website. This leads to figuring out how to make your website templates mobile-friendly, ensuring that security protocols are in place, verifying that your WordPress theme is well-matched with third-party plugins, and installing the essential add-ons, among many other tasks.

But while the DIY approach might be worth exploring when building a simple website, it’s not always a feasible option when dealing with large projects. Taking on the task of designing a complex website on your own involves navigating countless challenges and requires solving several design problems that only experienced developers can handle.

How much will it cost?

For a small-scale business, brochure-style website, you’re going to need a domain name (at least $12 per year), a shared hosting plan (at least $60 per year), a premium theme ($60), premium plugins ($60 per year), and a website builder ($12 to $15). You can expect to pay up to over $200 when building a website on your own.

2. Hire an independent professional person

If you need to make sure that your website is up to the desired standard, hiring a freelancer is the best way to go. experient web designers can take your ideas into execution, suggest features that could enhance your business, and help you navigate the launch of your site without any hiccups.

Thanks to RinanTech's ability to connect businesses with skilled workers, you’ll be able to hire a talented web developer in no time. These professionals can assist you to build a custom website at various price ranges and work closely with you to ensure the success of your online venture.

How much will it cost?

The price will be determined by various factors, namely the hourly rate of the self-reliant professional, the functions of the website, the custom programming, and the page volume.

Experienced freelancers can charge anywhere between $20 and $80 per hour. As a rough estimate, a small business website could cost you anywhere from $1,500 to $5,000.

3. Use an agency

Businesses that routinely tackle complicated projects can benefit tremendously from hiring a professional web design agency. On top of handling advanced website designs, these agencies can also offer a wide range of services beyond the scope of web development.

Working with a web design agency can cost tens of thousands of dollars, which is why their client base consists mostly of bombastic organizations.

How much will it cost?

Depending on the size of the agency and the quality of the project, the cost of hiring an agency can reach up to $100,000.

Next steps

While determining the exact cost of developing a website can be a difficult proposition, finding top talent for your business isn’t. Whether it’s a simple WordPress site or a large online store, Rinan Technologies will help you identify highly experienced professionals that can guide you through the process of creating your ideal website.